Today’s world is a CUSTOMER’s world. The customer has a whole array of choices before him. It’s really about what they truly want. The bar has been raised for the service providers. Businesses will have to really connect with the customers and treat them as individuals with their very specific wants and desires.
As organisations get bigger, they lose their smallness and moreover, products and services are extremely similar today – the only way to stand out is to Wow! your customers. And they’ll keep coming back and tell others about you.